From the monthly archives:

February 2010

Copy of Pictures 043Whilst being on holidays, what typically happens did…although I kept active, I did not keep up the level of physical activity that I would do normally when I am at home.  So first morning home I got back on my bike and went for a cycle.  Feeling that I was at less than my normal level of fitness, I decided to take to the roads on my own rather than hook up with the regular group ride.  As I puffed, panted and struggled my way up the hills and enjoyed the down slopes (which were all much too short), I realized how much harder the ride was on my own.  I really wanted to be with the group, being taken along in their windbreak and being able to chat about how great life is whilst out on the road; being motivated by the success that others were having in their training and events.

So I hear you say “What’s this all got to do with my business?”

Well, this scenario is so much the same as when we are in business.  It is so easy to feel that you are not ‘as good’ as some of the ‘big’ guys in your industry.  My training ride inspired me to write this article as lessons to be learnt while riding a bike!

Persistence: Don’t allow the fact that you may have had some ‘down’ time as an excuse for not reaching for the stars once again.  If you find yourself having a break in routine or something personal comes along and creates a ‘lull’ in your progress then it is time to pick yourself up and refocus on the big goals that you have set yourself in business.  There will be days when things don’t quite go your way or you will be disheartened. Don’t allow the ‘small stuff’ to stand in your way.

Get With a Group: Doing things on your own is the hardest and slowest way to make progress.  The motivation and support that you get from being part of a mentoring group, a forum or mastermind of like minded individuals can catapult your progress.  Even though you may find that you are not up to the level of expertise of others in your group, you will learn very quickly from them, and there will always be skills and expertise that you can take to the table.

Set Goals: Be specific on what you actually want to achieve.  As a cyclist competing in half ironman events, I certainly had a very specific goal to aim for.  In business it is no different.  Determine what you specifically want as your business or personal target.  If you want to make more money, how much?  If you want to get in better shape, how do you want to look?  Once you have determined exactly what your goals are, write them down and keep them close to you at all times.

Have a Plan: Being specific about your goals will mean that you can create a very accurate plan on exactly how you are going to achieve them.  As a triathlete, my training plan was extremely specific down to what training needed to be done each morning and afternoon of every day.  Once the plan was created, it became very easy to follow the program, and without a doubt, achieve a great finish in each race.

Reasons Why: Remind yourself of the reasons why it is so important you must achieve this goal.  The motivation for what you want to achieve is critical. What will you be able to do that you cannot do now after you achieve this goal? Make sure your reasons are big and compelling.  Perhaps it might be moving to a bigger home, being able to help your children to do something special, help your family who may be struggling themselves.  Whatever your reason is, feel that motivation deep down in your bones.

{ 0 comments }

How many times have you looked at your to-do-list and just wanted to put your head on the table and have it all go away?  As self-employed people it is common that as we prioritize things, others get quickly shoved to the back burner.  The thing is, if any of the items on your to-do-list are in relation to your marketing and increasing profits, then you are sabotaging yourself by ignoring them.  Before you know it, you will have few clients and your income will be drying up quicker than paint in the sun.

Procrastination tends to rear its ugly head in my business every now and then.  Often, it is more overwhelm than procrastination.  When the list is so overwhelming, I tend to move into a state of avoidance and simply sit like a stunned mullet rather than just deal with it.  Is this something you have ever felt?

In real terms, you know that you must market yourself and your service.  This will sometimes mean that you just need to take the bull by the horns and get on with it.  I have come up with an effective action checklist that allows me to move from procrastination to massive action:

Prioritize: It does not matter how long your list is, the quickest way to take action is to sort out what sort of return you will get for the investment on each item on the list (outcome-wise, financially, time).  Once you have done this, sort them according to the one that will return you the greatest benefit (eg. revenue and clients) for the least output or effort.  This is the item that you should start with.

Obstacles: So then, what else could be getting in your way?  It might be that you done have all the information you need.  It could be that one piece of the puzzle is missing.  Or perhaps you don’t know how to do one aspect of it.  So determine what it is that is preventing you from moving forward, get really clear on it and find the resources to make the change.

Time: Is it going to take AGES?  Sometimes I have noticed that I will put off moving on a marketing task because I perceive that it will take me a really long time.  This is often not the case.  Ask yourself how long the task will realistically take, then make a note of just how long you expect it will take you to accomplish each of the tasks on your list.

Schedule: Look at your calendar and determine just where you will make the time for each of the tasks you have determined as priority.  Make an ‘appointment’ for each of the tasks as if it were a client appointment.  Even if it is only you yourself that is involved, make that commitment to yourself, and turn up to do the job when it is scheduled!

Action: The only thing left is to take action and just do it!!  Once you have these appointments in your diary you will be able to be clear on your focus and move through them as if you were a power house.   It’s really cool.

Remember, there is never a good time to start to rest on your laurels.  To think “Oh, I’m successful now, I don’t need to worry about that right now.”  If you study successful entrepreneurs, you will see that they never stop marketing. They are in fact always adding new ways to get their message out to the world. You must do the same.

You may be wondering exactly WHAT you should be doing to effectively market your message, that will give you the biggest returns for the least effort.  If so, then I recommend you consider the VIP Platinum Intensive Program.  This will give you six months solid marketing systems, so that you can consistently attract an abundance of clients.  You will start with an intensive two day retreat to audit, analyse and structure the complete business model that suits your desired income and lifestyle.  All the tools, resources and examples are given to you to allow you to move forward with massive action.
You can get it at http://www.TheAussieBusinessCoach.com

{ 0 comments }

February 9, 2010

Without new prospects on your radar, business can very soon start to shrink.  I want to give you three ways you can easily implement today that will start to see you attract an abundance of clients. 1.  Think more about them than you I think it would be fair to say that most people hate [...]

Read the full article →
February 7, 2010

If you can recall your childhood you may remember some time when you  tried to be really good so that a parent or perhaps a grandparent would think that you were their favourite.  Each of us relish the idea of feeling important, special and simply being apprciated.  This is the same way that you should treat each and [...]

Read the full article →
February 3, 2010

One of the attractions of Phuket for our holiday is the exchange rate.  Our dollar is very strong in comparison, with approximately $1 per 30baht. Although Murray and I have visited Phuket before, there are some things that were once again on our ‘must do’ list during our trip to this lovely area; swimming, elephant [...]

Read the full article →